Varuste.net 20+ years

Varuste.net by Minna L., 2.9.2025

"Varuste.net was born out of a desire to do work that inspires and brings joy. Each founding member had a background in uninspiring jobs, and we wanted to change that by creating an online store focused on our passions and hobbies. This made our work meaningful and fun."

"We noticed that there was a lack of high-quality outdoor and hobby equipment available in Finland. And if you did find something, it was often much more expensive and only available from abroad. We wanted to change this by bringing quality products directly to Finnish enthusiasts.”

“Our goal was to offer outdoor enthusiasts and hunters high-quality products at competitive prices. The online store enabled us to provide a wide selection of products in a cost-effective way, without the high expenses of downtown brick-and-mortar shops.”

“We had a fantastic team that shared the same passion and vision. This made it possible to develop a new and exciting concept. In 2004, outdoor e-commerce was still new and exciting, and we were at the forefront of bringing this innovation to Finland."

This is how the five founders of Varuste.net describe why the company was originally established. In just a couple of decades, the company has grown into a favorite among outdoor enthusiasts on an international level, and a significant share of our online orders are now shipped outside Finland.

Varuste.net 21 years

On September 14th, we celebrate Varuste.net’s 21st anniversary, and to mark the occasion, we’re kicking off September with a festive spirit! As a birthday treat, we’re offering up to 21% discounts on some of our favorite products to help you enjoy the outdoors and your hobbies—even in autumn weather.

Prices are marked on the products. The same benefits are available both in-store and online.

For better choices,
The entire Varuste.net team