SmellWell

SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, they teamed up with scientists and developed their own planet-friendly formula that goes to the source of the problem and really works. Their ambassadors are ultra-runners, triathletes, CrossFit athletes, UFC fighters, extreme-skiers, professional football and hockey players , as well as adventurers and soul seekers from all over the world.

SmellWell wants to encourage every active person in the world to care for favorite gear, so it stays fresh and lasts longer. So we don't have to buy new all the time. The biggest difference to the environment is to take care of our stuff so it lasts longer, and this is what drives the brand. SmellWell also takes pride in continuously bettering themselves and becoming even more sustainable. Their procucts are 100% climate neutral and manufactured with sustainable and recycled meaterials. During 2023 they're replacing all plastic used in their packaging.

smellwell.com/