In 1920, when Asser Laurila was only 21 years of age, he founded a sawmill where the factory is standing today. The location of the sawmill was optimal as the logs could be floated along River Jalasjoki, the upper branch of River Kyrönjoki. Asser was a farmhouse boy with an entrepreneurial spirit who had previously worked as a freight driver in Lapland.
1930
Wool spinning began
In addition to working at the sawmill, Asser and Kerttu began spinning domestic wool. The spinning mill got its wool from sheep farms. When the wool had been spun into yarn, it was returned back to the farm along with an invoice with a “spinning fee”
1940
Linen spinning began
Based on their experience from wool spinning, the entrepreneurial couple saw that there was a market for spinning linen yarn as well. The raw material was once again obtained from domestic farms cultivating flax.
1950
Linen weaving began
The consumers’ demands grew. It was no longer enough to have the yarn – the consumers now wanted ready-made towel and table cloth fabrics.
1960
Sewing of linen products
A sewing section was founded in order to sew ready-made products for the market. Products were sold increasingly through retail shops. In the 1960s, the company also purchased weaving machines in order to weave texts into the towels’ stripes.
1970
Manufacturing of linen terry began
The company started to manufacture linen terry and had already advanced in product design and development. The production of linen fabrics was significantly increased during this decade.
2020
Premium linen textiles manufacturer
Today we make premium sauna textiles in the country where sauna is born, Finland. We also manufacture customised linen business gifts for companies. Our CEO Timo Laurila and Production Director Markku Laurila represent the third generation in charge of our company
Ecological aspect
At Jokipiin Pellava, we want our ecological footprint to be as small as possible. That is why we consider all ecological aspects in our daily operations. We have developed a comprehensive production process that is environmentally friendly and considers all environmental aspects related to industrial production.
Raw materials
Our linen yarn comes from Western European farms. That is how we can reliably trace the origins of the raw materials and ensure their natural cultivation and manufacturing process. Our linen and cotton yarns are Ökotex-approved. The Ökotex certificate guarantees that the yarns we use do not contain chemicals harmful to humans. We only use recyclable packaging materials. The raw materials are delivered to us in cardboard boxes that we re-use as delivery packaging materials. Any unused packaging material will be recycled through our local recycling company.
Production process
All of our products are environmentally friendly. The heat generated during our production process will be used to heat up our production facilities. No chemicals are used in the production. In order to finish off the linen fabric and ensure its smoothness, only hot steam is used.
Products
All production material, including its by-product, is recycled.
We value long-lasting products
Our products are long-lasting. That is the biggest reason behind the fact that the ecological footprint of our factory and products is so small.